RESUME
I'm a marketer by education & profession. I love marketing to consumers in ways that add value to their lives. setting category strategy and direction, consumer insight and market research. I'm also passionate about real estate development, whether its creating my brands, projects, and community based projects. I enjoy creating & sharing content with the community. I also love creating business opportunities for me & those around me, an entrepreneur at heart.
Passion
Marketing Director - Azad Properties
2019 - present
Heading the marketing efforts toward professionalization of the company offering, its assets, properties. In charge of creating new products, propositions, research, as well as managing the marketing program for existing retail properties
General Manager - tphDDB
2016 - 2019
Moved to the agency side and assumed responsibility of one of the leading international advertising agencies in the world DDB where I managed a full team of client servicing & creative, as well as strategy. this role is a highly strategic role because my objectives is to create relevant creative campaigns and delivering on them as well as managing the process internally serving clients in several industries
Business Development & marketing Director- Prince Sultan Culture City
2013 - 2016
Moved to real estate marketing & business development. the role ranged from planning & signing with developers & operators, to launching the project in the media and participating in large scale real estate events, to winning awards for the development to finally attract investors to the project
Marketing Director - Friesland Campina ME
2010 - 2013
Led the marketing team into market share growth in the dairy segment through revamping the portfolio and introducing new products & entering new categories through meaningful brand extensions
Category Manager - Unilever, KSA
2008 - 2010
Started in the beauty & hair category by managing the Dove range. then moved to handle all the food category with multiple brands such as Knorr, Helmans & Flora
Brand Manager - SADAFCO, KSA
2004 - 2008
Managed multiple categories throughout my time spent in Sadafco. The portfolio ranges from tomato paste, Juices, Ice cream, Crisps, and Dairy. My experience includes branding, re-branding, communications, & promotions. Also launched Saudia Cream & Saudia ketchup which are successful in the market tilll now. Achieving both market share objectives as well as bottom line objectives
Experience
Skills
creative thinking
Brand strategy
Category development
Languages
English
Arabic
Education
University of business & technology. Saudi Arabia
2001 - 2004
Bachelor Degree in Marketing
Certificate of Achievement from the college.
.
Richmond, The American University in London
1998 - 2001
Diploma, Business Administration